How to Take Personal Branding to the Next Level
Written By: Darren Bocksnick © 2009

Personal Branding: Showcasing your Talents: Individuals who wish to showcase their talents or to grow their business understand the power behind personal branding. Personal Branding gives users an Internet ID along with a physical “signature” in a sense, so that their product and thus, their business becomes one with their name. In doing so, the brand carries the individual and makes him or her larger than life; whereas without the branding, that same individual seems to fade into insignificance over time.

From Icon to Global Phenomenon: Take for example, Carlos Santana; that iconic guitarist from the 60’s, who has not ceased to produce chart-topping hits in every decade; who as a member of the Rock Hall of Fame- has won 10 Grammy awards along with selling over 100 million records. Perhaps, as no other musician has done, Carlos has mastered the art of personal branding and in so doing, was an icon that became a global phenomenon. Carlos Santana has a line of women’s shoes and accessories named after him. He also dons a signature guitar, signature guitar strings and percussion instruments named in his honor.

Building up the Brand by Adding Something new while staying with the Old: Carlos also has his own line of restaurants called “Maria Maria” along with a brand of sparkling wine that touts his signature too. Add to this, his philanthropic activism in giving to causes such as Hispanic education, Greenpeace, American Indian college fund, rainforest preservation and Amnesty International to name a few and Carlos Santana has “become a cultural event, transcending genre, crossing cultures- creating the music that has become the soundtrack of the world.”

Secrets of Success: Combining Personal Branding with Global Standing: The secret to Carlos success is more than just his name, his music, his guitar style or his legacy; it is the strategic way he has attached his name and thus his involvement to things bigger than himself such as in giving to the many causes he has been actively involved in over the years. In music, he attached his name to one of the world’s foremost manufacturers of fine electric guitars- Ibanez and now he has an Ibanez edition guitar in his name. To further his “brand”, he added his name to one of the largest producers of premium guitar strings- “GHS” and now there is version of GHS strings with Carlos Santana’s name backing the brand.

Branding has no Borders: Secondly, it is his vision to cross musical genres with a style of music that was global, cosmopolitan and “without borders” that helped contribute to his larger-than-life persona. The music both defined his style and his style defined the music. Every Carlos Santana song is easily recognizable as truly, a signature Santana song. His sound can’t be replicated nor would any musician within his or her good sense, attempt to do so for Carlos Santana is more than an artist, or a musician; he is a global brand of epic proportions whose music and legacy defies borders and knows no boundaries.

Global Branding and the Local Business- your Business: One may ask how this ties in to their personal lives, their brand or that of their business. Quite simply; the power of personal branding can only take you or your business so far. However; when you attach your name, your business and thus your brand to a “brand” that is larger than yourself- you become attached to something bigger that can propel you to new, unprecedented heights not possible before.

Become Larger-than-Life: This is why it’s so critical to attach your business and name to that of a global brand; one that’s larger-than-life and that has all the right components in place to propel you and your business to the next level. Successful Thinkers is just such a brand that has the kind of global significance to take your personal brand to the next level!

Make your Personal Brand a Global Brand with Successful Thinkers: With Successful Thinkers you will be attached to a global phenomenon taking the world’s stage by storm. By involvement with Successful Thinkers, you will be associated with the highest caliber of people from every walk of life; each one a success in his/her own right. Through branding yourself with the far-reaching, global branding of Successful Thinkers; you will in the process- become global in your personal branding and reach heights you never deemed possible out on your own.

Take it to the Next Level: Finally, by joining up with Successful Thinkers; you will be connected to a brand that has the power to help revitalize the economy and strengthen the local community! Join up with Successful Thinkers and take your personal brand to the next level!

Darren Bocksnick, Official Writer for Successful Thinkers
Darren.Bocksnick@gmail.com
http://highercaliber.blogspot.com/
http://hubpages.com/hub/The-Way-of-the-Entrepreneur-Warrior